engagement and change communications

e&c communications

Our passion, as the name suggests, is engagement and change communications. Our role is to help you deliver your business objectives.

That objective could be achieving top quartile employee engagement – we’ll help you ensure your employees not only understand their role in making the company successful, but actually care about making it happen and feel proud when it does.

And your business will benefit from the competitive advantage that a motivated, committed workforce delivers. For example, businesses with highly engaged teams deliver a 23% increase in profitability and a 17% improvement in productivity compared to organisations with low levels of engagement (Gallup 2024 meta-analysis).

Or, if you’re undergoing or planning major change, you may want our help to ensure it’s successfully delivered. We offer proven experience of planning and delivering impactful change management communication programmes, ranging from restructuring to M&A and disposals projects.

our services

Engagement

In recent years an increasing amount of research has emerged providing clear evidence of the positive impact that a highly engaged workforce has on companies’ bottom-line performance. Fortunately, this has meant executive teams no longer have to rely purely on instinct that a committed workforce equals more discretionary effort, happier customers and increased profits.

Change Management

A key to success in any change management programme is excellent project management and ensuring you take your people with you. Many change programmes fail to deliver fully on the expected project benefits when they don’t do this.

Issues/Crisis Communications

Crisis, what crisis? A vital element to successfully dealing with a crisis situation is a timely response.

The biggest enabler to this is having a well-rehearsed, concise, clear response plan – not a manual the size of War and Peace!

Delivery Channels

We not only provide the strategic advice, counsel and plans that are 100% right for your project, but also offer the option of developing and delivering communications programmes and channels to support them.  The channels are not only effective for your business, they are innovative, often industry-leading and award-winning.

Pete has been a client of Sequel’s (formerly Chandler Gooding) for two decades and he stands out in the industry as someone with an abundance of talent – from the basic skills of copywriting, headline writing and an eye for design through to devising and delivering high-pressure, critical change communication strategy.

The great thing about working with Pete is that he sets high standards and then delivers the goods. Any project we’ve ever worked with him on has looked excellent and also been 100 per cent right for the audience. I have no doubt that Pete can and will make a significant and positive contribution to any organisation.

 

Nick Andrews, Director, Sequel Group

Pete Maginnis is an accomplished communicator who instinctively knows what will engage, inform and motivate his audiences.   Formidably hardworking, he has the knack of translating high-level strategic concepts into formats and initiatives which work on the ground and deliver against their objectives.  He is surely one of the most effective and experienced communicators working in change and engagement in the UK today.

 

Jonathan Young, Managing Director, Speakeasy

Pete possesses excellent strategic communications skills and boasts an enviable, proven track record.  He sets exacting standards and no matter how tough the project or deadline, he always delivers the goods.

He has an unerring knack for identifying the most impactful communications strategy and approach to ensure success for whatever change management or engagement projects are thrown his way.

He then delivers on the projects through the development and delivery of innovative, often industry-leading and ultimately award-winning, communications programmes and channels.

Pete thrives in a high-pressure environment and a combination of his calm authority, boundless energy and sharp sense of humour make him an invaluable asset to any organisation.

 

Karen Finn, People & Culture Director, Sopra Steria UK

Of all the employee communication professionals I’ve worked with over the years, Pete has without doubt the strongest attention to detail. From planning to execution, he’s incredibly thorough, always thinking through every stage of the communication process; always ensuring that everyone who will be involved in the project knows exactly what’s expected of them.

This is backed up by a strong collaborative approach, including his ability to determine who are the right stakeholders to involve – and, crucially, how to involve them.

His immaculate planning ensures that projects run smoothly and that every action or deliverable has purpose, value and contributes to the overall objectives.

Of all Pete’s many accolades, it was unsurprising that he was awarded Internal Communicator of the Year by the Institute of Internal Communication. Very well deserved recognition by his industry peers, who hold him in high regard.

 

Simon Henning, Freelance editor and copywriter

To discuss your communication challenges, please get in touch – we’d love to talk.